Our Process
A methodical approach to precision-timed advertising that delivers exceptional results
Our Methodology
The Momentide Process
Our systematic approach ensures every campaign captures the perfect market moment
Discovery
Understanding your market position
We begin with a comprehensive analysis of your business, market, and competitive landscape. This phase establishes the foundation for our strategic approach.
1. Business Analysis
Deep dive into your business model, value proposition, and growth objectives.
2. Market Assessment
Comprehensive evaluation of market trends, cycles, and timing patterns specific to your industry.
3. Competitive Landscape
Analysis of competitor positioning, messaging, and campaign timing.
4. Performance History
Review of historical advertising performance to identify timing patterns and opportunities.
5. Goal Alignment
Strategic alignment session to establish clear KPIs and success metrics.
Strategy Development
Crafting your timing advantage
Based on insights from the discovery phase, we develop a precision-timed strategy tailored to your specific market opportunities.
1. Market Timing Analysis
Identification of optimal market moments for maximum campaign impact.
2. Platform Selection
Strategic determination of ideal channels based on audience behavior patterns.
3. Audience Targeting Strategy
Development of precision targeting parameters aligned with market timing.
4. Budget Allocation Planning
Strategic distribution of resources across platforms and timing windows.
5. Creative Direction Framework
Establishment of creative approach designed to capitalize on identified market moments.
Creative Production
Designing for perfect market moments
Our creative development follows a systematic framework designed to test multiple timing hypotheses with precision.
1. Concept Development
Creation of distinctive creative concepts strategically aligned with identified market timing opportunities.
2. Hook Variant Creation
Development of multiple hook variations for each concept to test timing-message alignment across audience segments.
3. Platform Adaptation
Customization of creative assets across key platforms for optimal format-timing alignment and performance.
4. Creative Testing Preparation
Setup of systematic testing framework to validate timing hypotheses and creative effectiveness.
5. Final Approval & Setup
Client review, refinement, and campaign preparation for strategic deployment.
Campaign Execution
Riding the perfect market wave
We launch and continuously optimize your campaign, making real-time adjustments to maintain timing advantage throughout the entire campaign lifecycle.
1. Campaign Launch
Strategic deployment of creative assets across platforms at identified optimal timing.
2. Performance Monitoring
Real-time tracking of key metrics with special attention to timing-performance correlation.
3. Dynamic Optimization
Continuous adjustments to maintain timing advantage as market conditions evolve.
4. Weekly Reporting
Comprehensive performance analysis with timing insight interpretation.
5. Strategic Refinement
Ongoing strategy adjustment based on performance data and emerging market patterns.
Partnership Deliverables
Our comprehensive 90-day partnership includes everything needed to capture your perfect market moment
Strategy & Analysis
- Comprehensive market timing analysis
- Competitive positioning strategy
- Platform selection recommendations
- Audience targeting strategy
- Budget allocation plan
Creative Production
- Strategic ad concepts tailored to market moments
- Multiple variants for concept testing
- Platform-specific format customization
- Comprehensive creative testing framework
- Revision rounds included
Campaign Management
- Campaign setup across platforms
- Audience targeting implementation
- Daily performance monitoring
- Budget management
- A/B testing coordination
Reporting & Optimization
- Weekly performance reports
- Bi-weekly strategy calls
- End-of-month analysis
- Optimization recommendations
- 90-day performance summary
Partnership
Our premium advertising partnership requires a 90-day commitment to ensure sufficient time for strategy implementation, creative testing, and performance optimization.
Premium Partnership Experience
90-Day Strategic Engagement
Investment details provided during strategy consultation
Our selective approach to partnerships allows us to maintain the highest standards of service and results for a limited number of premium clients.
The Premium Experience
Comprehensive Strategy
Bespoke market timing analysis and strategic positioning
Tailored Creative Development
Premium creative assets designed for your specific market moments
Dedicated Campaign Management
Full-service implementation with continuous optimization
Elite Reporting Suite
Transparent insights with scheduled strategy consultations
Strategic Growth Partnership
Ongoing guidance focused on sustainable market advantage
Frequently Asked Questions
Why does the partnership require a 90-day commitment?
Market timing strategies require sufficient time to identify patterns, test hypotheses, and optimize performance. Our 90-day framework allows for comprehensive strategy development, creative testing, and performance optimization to deliver maximum results.
What does your creative development process involve?
Our creative development follows a systematic framework designed to test multiple timing hypotheses with precision. We develop several distinct creative concepts, each with multiple hook variants, optimized for various platforms. This approach allows us to identify the perfect alignment between creative execution and market timing.
What makes Momentide different from other agencies?
Unlike traditional agencies that focus primarily on creative or media buying, Momentide specializes in strategic market timing. Our methodology identifies the perfect moments when your audience is most receptive, significantly improving campaign performance and ROI.
How involved will our team need to be in the process?
We've designed our process to minimize demands on your time while maintaining strategic alignment. After initial onboarding, we typically require 1-2 hours per week for reviews, approvals, and strategy discussions. Our goal is to provide a premium, hands-off experience that delivers exceptional results.
Can you work with our existing creative assets?
Yes, we can incorporate existing creative assets into our market timing strategy. However, our comprehensive approach typically includes developing new creative concepts specifically designed to capitalize on identified market moments, as timing-optimized creative consistently outperforms standard assets.
What platforms do you work with?
Our approach is platform-agnostic and focuses on identifying the optimal channels based on your audience and market timing patterns. We regularly work across major platforms including Meta (Facebook/Instagram), Google, TikTok, LinkedIn, YouTube, Twitter, and programmatic networks.
Ready to Begin the Process?
Book your complimentary strategy session to discover how our approach can transform your digital advertising results.
Limited availability — We only accept 3 new partners each month